We have no intention to charge for the functionality we are currently providing already. On the contrary, we have added more functionality and will release a new version shortly.
Maybe, some day there will be a Pro version with yet a whole set of additional functionality we would charge for, but that's nothing we are really thinking about now.
Building and selling Adobe plugins is not our business model. Integrating Adobe products into our large broadcast and media workflows is and so is convincing other software and hardware vendors to license codecs or other technology from us.